Poker, Direct Marketing & Success In Sales, Income, Wealth And Prosperity
In poker, you can only win if somebody else loses. A marketplace does not work the way poker plays out, by my winning on account of someone else losing.
In direct marketing, you can only win when your customers win. Everyone wins and nobody loses when you pursue the business venture with the aim being the benefit and success of your customers. That aim changes you substantively. You operate on another plane because of it and your customers notice there is something different about you.
Markets do not unfold like a poker game.
In a round of poker, every player sitting at the table possesses a finite and exhaustible amount of betting money. No one player can dip into some outside cache of money if the total sum of his chips runs out. No one player sits at the table with an amount of money that is inexhaustible; each player runs the risk of losing all of his betting money, of encountering a zero sum.
In a round of poker, every player starts with the legitimate possibility of winning. Each has the chance to win not just one round, but enough rounds to relegate all opponents to a zero sum of chips or betting money. To win one round, a player has to either have the best hand of cards or be able to bluff and convince the opponent, whom he suspects has a better hand, to fold.
If he succeeds at one or more of these tactics, he wins the pot, but he can only win if every opponent at the table loses that round. To win the night, a player has to win to the extent that each opponent loses all of the money they started the night with. Most know how this plays out. The air is filled with the tension of the high stakes and drama that accompanies the ebb and flow of players reading one another and the back and forth of winning and losing hands.
How Direct Marketing Works
If markets do not work in the manner in which a poker game does, how do they operate? While markets typically do not see businesses reduced to a zero sum like the players in a poker game, the reality of that occurring is a possibility. When this does occur it usually transpires over a large span of time and is due to several oversights or the continual mismanagement of resources.
That aside, in direct marketing, the driving dynamic involves the mechanism by which one wins only when others win. The strategy relies on the promoting and distributing of a sales pitch by presenting information about a company, a product or a service to a target customer base of individual consumers while doing so without the use of an advertising middleman. In this targeted marketing format the seller wins when the information of potential interest presented to the consumer who has been determined to be a likely buyer results in the consumer seeing or estimating some amount of value in the company, product or service and making the informed decision to purchase product, buy a service or join a sales network. The win-win is a positive sum for both parties. Each comes out of the interaction with something of value.
The win-win is the result of an investment, both on the part of the seller and the buyer. The seller has invested money into the business at some prior point and has invested some time into the current presentation of the sales pitch to the individual. The buyer invested the designated amount of money required for the purchase. Both are investing some degree of hope. The seller hopes the buyer is satisfied with the product and hopes the buyer comes back to buy more. The buyer hopes to find satisfaction in the quality of the product and hopes the seller will continue to be the source of the product in the future.
In a multi level, direct marketing model such as Amway, the seller wins by the immediate sell and with any future purchases by the customer and with any new, developing purchases from other buyers who purchase from this customer if the customer joins the network as a distributor, Amway Business Owner or Independent Business Owner (ABO or IBO). Meanwhile, the first customer (the buyer) wins by gaining product of value for money traded and from others that may buy under him in the future. Remove from this equation the success and benefit of the original customer and it is no longer a win-win. Instead, it becomes more like a poker game, one wins and one loses.
Poker, Direct Marketing & Success In Sales
Direct marketing, when it includes either a company of great value or a product of great value, holds the potential to bring great success in sales to those who consistently and diligently pursue the business venture with the aim being the benefit and success of their customers. This is the exact opposite of how the winning of a poker game plays out.
We know Amway is a great company. We know Amway has great products. With these two resources of great value, any Amway business owner is literally standing at the floodgate of the tremendous potential of these two resources; the incredible Amway business infrastructure and its life bettering products. The opening of the gate to unleashing the potential of these two resources lies in the key held in the hand of the direct marketing business owner. That key in the hand of the business owner is the aim that inspires and drives the business owner.
If the aim of the business owner is to win at all costs and for their own benefit, only one wins just like in a poker game. If the aim of the business owner is the benefit and the success of their customers, everyone wins; unlike a poker game. This principle is the key to opening the floodgate to the potential of Amway’s tremendous business infrastructure and its tremendous products.
If your aim is the benefit and success of your customers, it changes everything about your business venture. Your ambition, your motives, your motivation; all that gets you up in the morning changes dramatically. Others, your customers, will see this difference in you compared to the typical sales person and will want to be a part of your endeavor. This is the crux of your success in sales in Amway.
Poker, Direct Marketing & Success In Income
Direct marketing, when it includes either a company of great value or a product of great value, holds the potential to bring great success and growth in income to those who consistently and diligently pursue the business venture with the aim being the benefit and success of their customers. This is the exact opposite of how the winning of a poker game plays out.
We know Amway is a great company. We know Amway has great products. With these two resources of great value, any Amway business owner is literally standing at the floodgate of the tremendous potential of these two resources; the incredible Amway business infrastructure and its life bettering products. The opening of the gate to unleashing the potential of these two resources lies in the key held in the hand of the direct marketing business owner. That key in the hand of the business owner is the aim that inspires and drives the business owner.
If the aim of the business owner is to succeed in the earning of income at all costs and for their own benefit, only one wins just like in a poker game. If the aim of the business owner is the benefit and the success of their customers, everyone wins; unlike a poker game. This principle is the key to opening the floodgate to the potential of Amway’s tremendous business infrastructure and its tremendous products.
If your aim is the benefit and success of your customers, it changes everything about your business venture. Your ambition, your motives, your motivation; all that gets you up in the morning changes dramatically. Others, your customers, will see this difference in you compared to the typical sales person and will want to be a part of your endeavor. This is the crux of your success in the earning of income in Amway.
Poker, Direct Marketing & Success In Wealth
Direct marketing, when it includes either a company of great value or a product of great value, holds the potential to bring great success in the accumulation of wealth to those who consistently and diligently pursue the business venture with the aim being the benefit and success of their customers. This is the exact opposite of how the winning of a poker game plays out.
We know Amway is a great company. We know Amway has great products. With these two resources of great value, any Amway business owner is literally standing at the floodgate of the tremendous potential of these two resources; the incredible Amway business infrastructure and its life bettering products. The opening of the gate to unleashing the potential of these two resources lies in the key held in the hand of the direct marketing business owner. That key in the hand of the business owner is the aim that inspires and drives the business owner.
If the aim of the business owner is to succeed in the accumulation of wealth at all costs and for their own benefit, only one wins just like in a poker game. If the aim of the business owner is the benefit and the success of their customers, everyone wins; unlike a poker game. This principle is the key to opening the floodgate to the potential of Amway’s tremendous business infrastructure and its tremendous products.
If your aim is the benefit and success of your customers, it changes everything about your business venture. Your ambition, your motives, your motivation; all that gets you up in the morning changes dramatically. Others, your customers, will see this difference in you compared to the typical sales person and will want to be a part of your endeavor. This is the crux of your success in the accumulation of wealth in Amway.
Poker, Direct Marketing & Success In Prosperity
Direct marketing, when it includes either a company of great value or a product of great value, holds the potential to bring great success in the growth in prosperity to those who consistently and diligently pursue the business venture with the aim being the benefit and success of their customers. This is the exact opposite of how the winning of a poker game plays out.
We know Amway is a great company. We know Amway has great products. With these two resources of great value, any Amway business owner is literally standing at the floodgate of the tremendous potential of these two resources; the incredible Amway business infrastructure and its life bettering products. The opening of the gate to unleashing the potential of these two resources lies in the key held in the hand of the direct marketing business owner. That key in the hand of the business owner is the aim that inspires and drives the business owner.
If the aim of the business owner is to succeed with a growth in prosperity at all costs and for their own benefit, only one wins just like in a poker game. If the aim of the business owner is the benefit and the success of their customers, everyone wins; unlike a poker game. This principle is the key to opening the floodgate to the potential of Amway’s tremendous business infrastructure and its tremendous products.
If your aim is the benefit and success of your customers, it changes everything about your business venture. Your ambition, your motives, your motivation; all that gets you up in the morning changes dramatically. Others, your customers, will see this difference in you compared to the typical sales person and will want to be a part of your endeavor. This is the crux of your success in growing in prosperity in Amway.
Today’s Takeaway
Never poker face your customer.
Poker Face – Definition: A face without expression, calculated to hide thoughts, feelings and emotions for the purpose of making observers guess one’s status and intentions.